Werder Bremen and Infront: Contract adjustment secured by 2036!

Werder Bremen and Infront: Contract adjustment secured by 2036!

Werder Bremen has taken another important step into the future: The traditional association will continue its cooperation with Infront, a leading company in sports marketing, by the end of the 2035/36 season. This decision was announced on June 5, 2025 and secures SV Werder Bremen a long -term perspective in an increasingly challenging economic environment.

The partnership with infront has existed since 2008 and has proven to be extremely successful. Klaus Filbry, CEO of Werder Bremen, was satisfied with the extension and sees it as a crucial step towards financial consolidation, especially with regard to the challenges of Bremer Weser-Stadion GmbH (BWS). "We benefit from stable and long -term cooperation," emphasized Filbry, adding that the expansion of the partnership also brings planning security for the coming years.

essential rights and marketing opportunities

Infront will continue to market significant commercial rights of SV Werder Bremen. These rights not only include main and jerseys, but also stadium-bound rights such as LED gangs and video shops in the Weser Stadium. This not only wants to increase its income from sponsors and advertisers, but also to further consolidate its position in the sporting educational market.

Hans-Jörg Otto, Managing Director of BWS, explained that the contract extension is an essential step towards financial stability. Another important aspect is the name sponsorship of the stadium, in which the BWS now has more scope to find a partner - a topic that remains particularly important for the club.

The Weser Stadium as a marketing icon

Marco Sautner, Managing Director of Infront Germany, sees the contract extension as a sign of mutual trust and a joint vision for the economic development of the association. The Weser Stadium is highlighted as one of the most iconic venues in Germany and serves not only as a home of SV Werder, but also as an optimal platform for attractive marketing solutions.

In a time when international sports players compete for transfer fees and player salaries and buying billionaires entire clubs, the importance of a stable financial base for Werder Bremen is undisputed. The increasing income by sponsors and media rights are a central part of this development, as the statistics on sports marketing show. These trends help to raise football to a new level and enable players to assert themselves in top -class - after all, there are professional athletes who can afford the most expensive cars and most extravagant food.

The long -term partnership with Infront ensures that Werder Bremen will also be on a solid financial basis in the coming years, while the club tirelessly is working on its return to the upper regions of German football.