Beer with style: Bremen students bring Nevel Neipa big!

Beer with style: Bremen students bring Nevel Neipa big!

Bremer Marktplatz, 28195 Bremen, Deutschland - In Bremen, something is happening about the fine hop -contained drink. At the Bremen market square, a striking poster for the can beer "Nevel Neipa", which was created as part of an advertising campaign. This campaign was launched by a group of students from the Master's program at the University of Bremen, such as Weser Kurier reported. The aim of the creative minds was to increase the awareness of the beer brand Hopfänger and at the same time to appeal to the younger target group between 25 and 35 years.

The poster promotion also has its pitfalls. A survey carried out in the context of market research showed that the majority of the respondents identified the can beer as a lemonade due to the bright colors and not what it should be: a tasty craft beer. Despite this challenge, 43 percent of the participants stated that they are motivated by the poster to try a sip from the hop catcher brewery. In the meantime, it was shown that over two thirds of the respondents had difficulty connecting to the can package. This finding is important for the brewing factory because it wants to win new customers, which is all the more important in a changing market for beer.

The importance of beer market research

beer is not only a popular luxury food in Germany, but is very important in many cultures. But as sis international , the industry is changing. Consumer preferences, technological developments and the global economy have a lasting impact on the beer markets. The craft beer scene in particular is booming, and market research is crucial to keep an overview of consumer behavior, price strategies and the competitive landscape.

Through qualitative and quantitative analysis methods, breweries, such as the hop catcher brewery, can gain valuable knowledge in order to optimally tailor the range of customers. This is also necessary, because at a time when the market is changing rapidly, you cannot afford to stay behind the trends.

The craftbeer market in the upswing

The numbers speak for themselves: The market for craft beer is estimated in 2023 at $ 27.42 billion and is to grow on an impressive $ 45 billion by 2032, so Guy Reports . Factors such as increasing demand for unique and high -quality beer options, distinctive flavors and local manufacturers play a significant role. Younger consumers are increasingly looking for personalized experiences and value sustainability that is increasingly promoted by craft beer producers.

In the glorious interaction of creativity and market research, the hop catcher brewery has to assert itself on the difficult terrain of the beer market landscape. The unconventional methods of the students show that a good idea can also bring in a tried and tested breath of fresh air. In this sense, it remains to be seen how the campaign and the can beer will develop. However, one thing is certain: the Bremen craft beer scene still has a lot to offer, and you can look forward to the creative streak of students!