New copyright in Austria: What does it mean for press publishers?

Erfahren Sie alles über die aktuelle Berichterstattung zu Bremen im DFB-Pokal am 9. Juli 2025 und die damit verbundenen Medienrechte.
Find out everything about the current reporting on Bremen in the DFB Cup on July 9, 2025 and the associated media rights. (Symbolbild/MB)

New copyright in Austria: What does it mean for press publishers?

In Bremen there are exciting news that affects both journalists and media companies. The Press Center from ServusTV, a subsidiary of Red Bull Media House, offers various information about products, companies and services. As [servustv] (https://presse.servustv.com/news-dfb-pokal-bayern-dortmund-stuttgart-and-bremen-live?id=220151&menueid=18705&l=%C3%B6 Austria), the content of the press center may be used free of charge, they serve. But stop! This content may not be used for commercial or private purposes - there is something!

The promises of the press center are promising. Journalists can use the materials provided for print media, film, television, online media and various multimedia publications. There are strict restrictions, because the transfer to third parties is only permitted if it is required for the intended use. The user is responsible, which must provide correct information when registering and must ensure the safety of his access data.

new copyright regulations

An important topic that affects the media landscape is the changes in copyright. These primarily affect digital press mirrors, which are differentiated between VG Wort and PMG depending on the licensing. According to press relations, specific rules apply to VG Word-PressSpiegel that include articles from newspapers and information sheets with daily interests, while articles from scientific magazines are excluded.

The PMG, on the other hand, not only offers articles on electronic use, but also extensive memory, distribution and archiving rights. This emphasizes the importance of licenses that serve to protect the rights of the authors and publishers and at the same time enable fair access for users.

ancillary copyright for press publishers

Another aspect that should not be missing in the context of the new regulations is ancillary copyright for press publishers. This law requires approval for digital reproductions and public access to pressing. The Economic Chamber of Austria emphasizes that there are some exceptions such as quotes and reviews. In the future, publishers will have a defined claim for remuneration in the allocation of licenses, which in particular has an impact on the book publishers.

In addition, online content sharing service providers must ensure that you acquire the necessary licenses to use copyright-protected works. If there is no license, you are obliged to take measures to remove unknown content - a challenge that remains very popular for many platforms and providers.

Overall, it becomes clear that the media landscape in Bremen and beyond is changing. Journalists, publishers and digital providers have to adapt to the new framework conditions in order to continue to act successfully. The coming months could be decisive for how the use and exchange of media content will be.

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OrtBremen, Deutschland
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