Borgfeld's popular toy shop Articolo is moving - what happens now?

Borgfeld's popular toy shop Articolo is moving - what happens now?

A popular toy store in Borgfeld says goodbye to his long -standing customers. The toy shop Articolo will close the doors of its current location in Borgfelder Querlandstrasse. Susannah Biesterfeldt, the business owner, has been running the shops for many years and has always recognized itself through excellent advice and a colorful range. For example, Marie-Sophie Pohl buys gifts for her soon one-year-old son Linus, who will be happy about a new workbench with a hammer and file. Customers come over again and again to cover themselves with pencils, board games, decorations, cuddly toys and ball games.

Although the closure of the current location is an unexpected message for many, Biesterfeldt does not plan to leave the Borgfeld business world. On the contrary: your new shop is opened at Heerstrasse 57 in Borgfelder, right next to the popular Biosupermarkt Aleco. This decision is no coincidence; Biesterfeldt had been flirted with a move to the town center and sees it a great opportunity to revitalize her business.

The move: a fresh wind for the business

The move is planned for the beginning of August, and the new premises will be a bit smaller, but offer enough space for the usual variety of products. The range remains largely unchanged and continues to include toys, birthday items, decoration, helium air balloons, outdoor toys, wind games and stationery. There will be innovations in the stationery area, especially in the stationery area, since Biesterfeldt plans to expand this part of the range. Despite changes in the business world around Borgfeld, which has experienced numerous closures and parades in the past two years, Biesterfeldt is optimistic about the future.

The changes in retail are not limited to Borgfeld. In 2022, German retail with toys counted a total of 2,299 companies and employed almost 15,000 employees: inside. The total turnover in the toy retail was around 4.5 billion euros in 2023, which shows that the industry remains stable on the whole, even if there are individual declines. Handels data reports from a slight decline in prognosis to 4.4 billion euros for 2024.

The great competition in online trading does not make it easier for stationary shops. A significant part of the sales, almost 1.9 billion euros, is generated online, which is a challenging situation for many small shops. Nevertheless, Biesterfeldt's commitment to customers remains strong, and the changes in their business are a sign that they are willing to face the challenges of the time and maintain personal contact with their customers.

For all those who are looking for a place where you can find individual advice and a selection of toys, Articolo will also remain a starting point in the new shop. The team around Biesterfeldt is determined to emphasize the advantages of a local retail and to continue with heart and soul.

If you have any questions or if someone wishes personal advice, Articolo is still on the phone number (0421) 34 98 401 and via The website that will also offer information about the new opening hours.