Action opens 600th branch: Bremen-Hemelingen in the shopping frenzy!

Action opens 600th branch: Bremen-Hemelingen in the shopping frenzy!

Bremen-Hemelingen, Deutschland - On July 4, 2025, the discounter action opened its 600-year branch in Germany-and that in Bremen-Hemelingen. With this new sales area of ​​921 m², the company continues its expansion course, which began in 2009 with the opening of the first branch in Schüttorf, Lower Saxony. Action has put remarkable growth in recent years and opened 59 new locations in Germany in the past year alone. Today's opening helps to increase the total number of the company's branches to impressive 3,043 in 13 countries.

The great demand for action products is also shown in the diverse offers that the company maintains. From home accessories to do-it-yourself, toys, multimedia and household goods to garden and outdoor articles, action offers around 6,000 products in 14 categories. This diversity not only addresses bargain hunters, but also serves the current consumer trends that are increasingly benefiting from discounter offers.

expansion beyond 600 branches

like Retailatlas recently opened its 500th branch in Germany, on September 21st in Düsseldorf. Although this was already a great success, managing director Heiko Großner says that this is by no means the end of the expansion. Action sees great potential for other locations, especially in cities and regions in which the company is currently less represented.

A look at the current market shows that discounters and own brands are very popular in the entire industry. This is also confirmed by the study "State of Grocery 2025" by McKinsey & Company . According to this, companies in the food retail trade, despite an inflation -adjusted sales increase of 2.4 percent, continue to struggle with a challenging economic environment. Nevertheless, discounters expanded their market share to 38 percent last year.

Consumers are increasingly showing an interest in inexpensive products: 48 percent tend to be on such offers in 2025. This development is additionally fueled by the growing awareness of product quality and health, while sustainability has lost importance.

With the opening of the 600th branch in Bremen, action not only offers an attractive shopping alternative for residents, but also increases its position as one of the leading discounter in Germany. It remains exciting to observe how the company continues to drive its expansion and reacts to the changing needs of consumers.