Event Hotels takes over Keystone portfolio: 17 new hotels in Germany!

Event Hotels takes over Keystone portfolio: 17 new hotels in Germany!

Event Hotels GmbH, a renowned hotel operator and investor headquartered in Cologne, has concluded a significant deal: It is acquiring the Keystone portfolio, which consists of 17 hotels under the ibis and Mercure brands. This transaction includes a total of 2,021 rooms stretching from Bremen to Munich. Descriptions such as “economically stable” are certainly appropriate here, as the locations are in central business and trade fair cities, including Bremen, Frankfurt and Cologne, as well as tourist regions such as Koblenz, where the largest hotel in the portfolio, the Mercure Koblenz City, with 168 rooms is located. Day ticket reports that Event Hotels is in a strong position with this acquisition, particularly given the high occupancy rates and stable performance in these core markets.

In total, Event Hotels has now acquired the portfolio of 17 hotels, including 932 rooms from the ibis brand and 1,089 rooms from the Mercure hotels. Some of the most interesting locations in the ibis segment are the 162-room ibis Bremen City and other great properties in Bamberg, Berlin, Paderborn and Würzburg. But the Mercure hotels also have a lot to offer. Cool addresses such as the Mercure Congress Nürnberg Messe and the Mercure München Süd Messe are ready to meet the increased demand for well-thought-out hotel offers. hotelier highlights that these hotels are of high quality and have shown resilience during the Corona pandemic.

Long-term development and investments

Event Hotels is planning further and sustainable development of these hotels. A corresponding plan envisages investing in the guest areas and the technical infrastructure. The focus is clearly on improving the guest experience, which is a smart strategy in the current times. Anders Braks, the owner and CEO of Event Hotels, describes the purchase as the largest investment in the company's history. They have shown a good knack for seizing this opportunity, which should not only give the company a broader market presence, but also contribute to long-term increase in value.

The transaction advice for this acquisition was carried out by the Düsseldorf law firm McDermott Will & Schulte. Such strategic developments are important in order to gain a foothold in the industry and to do business successfully. BNP Paribas Real Estate also highlights the relevance of such acquisitions, which allow companies to spread risks and at the same time stabilize cash flows. This is particularly important in economically uncertain times.

In summary: Event Hotels has taken an exciting step by taking over the Keystone portfolio. The future of the acquired hotels looks promising and we can look forward to the next developments that are sure to enhance the guest experience in Germany's best cities.