Bremen relies on social media: Citizens' dialogue becomes digital!
Bremen relies on social media: Citizens' dialogue becomes digital!
In a dynamic age, where the flood of information grows daily, it is all the more important that media offers actively rely on their bethat steward. Buten and Binnen has recognized this and uses social media such as Facebook, Instagram and Tiktok to enter dialog with the audience. The goal is clear: to achieve a broad target group and to promote participation in the information society, in line with the Media State Treaty, which defines the framework conditions for the modern media landscape.
A current example from Bremen shows this impressively: The city has announced the purchase of the former Galeria-Karstadt-Kaufhof building, and this news was shared on various social platforms. Around 300 comments came together on Facebook that will be included in the further reporting. The numbers are also impressive: a short video of June 26, 2025 achieved 1.6 million views and collected 25,000 likes and 7,100 comments. The media contract supports such initiatives and promotes the networking of telemedia offers Sender.
interactive communication in focus
In order to quickly take into account questions and suggestions from their users, the social media editors of Buten and within every day from 6 a.m. to 10 p.m. are active. They secure communication and moderate the comment columns that are deliberately intended for factual discussions. Even if the number of daily comments and news varies greatly, a lively exchange between media makers: inside and audience is always sought.
The formal aspects are particularly exciting: interactive communication has been commissioned as part of the 22nd amendment to the media state contract. The length of staying is flexible and a stronger emphasis on moving image and audio offers without achieving the similarity of the press. This expressly includes social networks such as the platforms mentioned. The focus is on giving younger people access to information and addressing everyday cultural issues, which is also reflected in the program of public service broadcasting.A look at the program content
The offers within the ARD, such as at one -festival or single -level, are specifically based on the interests of young spectators: on the inside. While one -festival puts cultural topics and everyday culture in the foreground, one places knowledge of knowledge about social relationships and supports the media literacy of the audience. The ARD places this focus on young people not only entertainment but also orientation in modern knowledge society.
The country also has the digital transformation under control in Bremen. With social media as an important tool, the dialogue between the media and citizens: inside is actively promoted. So you can be excited to see how these developments will continue in the future and what impulses they will set for the information society.
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| Ort | Bremen, Deutschland |
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