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Event Hotels secures Keystone portfolio: 17 new hotels for Germany!
Event Hotels acquires Keystone portfolio with 17 ibis and Mercure hotels in Germany, a total of 2,021 rooms. Goal: long-term development.
Event Hotels secures Keystone portfolio: 17 new hotels for Germany!
In the latest step towards expansion in the hotel industry, Event Hotels GmbH, a prominent player in the business and city hotel sector based in Cologne, has taken over a remarkable portfolio. How on Hogapage as well as Day ticket As can be read, the acquisition includes a total of 17 hotels from the ibis and Mercure brands, which extend from Bremen to Munich at various locations in Germany.
With the acquisition of a total of 2,021 rooms in economically stable markets such as Bremen, Frankfurt, Cologne, Nuremberg and Munich, Event Hotels is setting new standards in its corporate history. Anders Braks, the owner and CEO, describes the purchase as a “major investment” and a crucial milestone. The largest hotel in the portfolio, the Mercure Koblenz City with 168 rooms, deserves special mention. Tourists and business travelers will find an excellent offer there.
Strong locations and growth opportunities
The newly acquired hotels are not only located in vibrant business metropolises, but also in popular tourist regions. Places like Koblenz, Bamberg, Paderborn, Würzburg, Duisburg and Sindelfingen not only offer stable economic foundations, but also attractive growth opportunities. In this context, it becomes clear that Event Hotels not only aims to rent out rooms, but also wants to actively invest in the future of the properties it has taken over. This includes modernizing the guest areas and upgrading the technical infrastructure.
The company's strategy is clear: improving the guest experience should go hand in hand with sustainable economic performance. If Event Hotels sets the right example here, it could further consolidate the company's position as the leading white label hotel operator in Europe. The hotel operator was founded in 1993 and now operates over 50 locations throughout Europe.
Overview of the acquired hotels
Here is an overview of the acquired hotels:
| fire | Hotel name | Location | Number of rooms |
|---|---|---|---|
| ibis | ibis Bamberg Old Town | Bamberg | 50 |
| ibis | ibis Berlin Dreilinden | Kleinmachnow | 82 |
| ibis | ibis Bremen City | Bremen | 162 |
| ibis | ibis Budget Berlin Hoppegarten | Dahlwitz-Hoppegarten | 73 |
| ibis | ibis Budget Dresden Kesselsdorf | Wilsdruff | 79 |
| ibis | ibis Frankfurt Messe West | Frankfurt am Main | 114 |
| ibis | ibis Cologne Airport | Cologne | 93 |
| ibis | ibis Cologne Frechen | Sassy | 79 |
| ibis | ibis Paderborn City | Paderborn | 90 |
| ibis | ibis Würzburg City | Würzburg | 110 |
| Mercure | Mercure Aachen Europaplatz | Aachen | 119 |
| Mercure | Mercure Congress Nuremberg Fair | Nuremberg | 140 |
| Mercure | Mercure Duisburg City | Duisburg | 162 |
| Mercure | Mercure Koblenz City | Koblenz | 168 |
| Mercure | Mercure Munich South Trade Fair | Munich | 185 |
| Mercure | Mercure Nuremberg Fürther West | Fürth | 129 |
| Mercure | Mercure Stuttgart Sindelfingen Trade Fair | Sindelfingen | 186 |
Advice on this comprehensive transaction was provided by the renowned Düsseldorf law firm McDermott Will & Schulte, which actively supported Event Hotels. Developments in the hotel industry, especially in terms of the growing market and demand, are well on their way to being driven forward by this strategic acquisition.